Showing posts with label using the tricolor. Show all posts
Showing posts with label using the tricolor. Show all posts

Tuesday, September 27, 2011

STATE OF THE NATION SERIES

State of the Nation is a series of shows on CNN IBN that investigates the State of urban India and the various issues faced by a rapidly growing economy and a vast and crowded population. These series of shows focus on opinion polls and the changing values and attitudes in the country.
When designing the show packaging, I focused on the Indian element, and used the tricolors of the Indian flag against a rising urban backdrop. I used roadsigns to talk about being at a crossroad of  change, confusion and the road that leads forward. My approach was simple and stark. I did not want to use too many elements or embellishments. I kept the text and font crisp and clean and the dark blue-black backdrop draws the eye to the pop of orange and the green of the tricolor streaks. Designs and the storyboard of the title sequence follow: